Marketplace Valet manages Amazon advertising with full P&L accountability — DSP, attribution through Amazon Marketing Cloud, and TACoS optimization. One team. One program. One standard.
Marketplace Valet manages Amazon advertising for established U.S. consumer brands — covering DSP, attribution through Amazon Marketing Cloud, and TACoS optimization. Founded in 2016 and led by Will Land, Laura Land, and Justin Boggs — operators with 20+ years of personal Amazon experience — the agency manages every advertising dollar against bottom-line P&L outcomes, not campaign metrics alone.
You are running ads. The campaign dashboard looks reasonable. Impressions are up. Click-through rates are within range. The report looks like progress.
But TACoS keeps climbing. And no one is flagging it.
Some of that spend is hitting listings where unauthorized sellers hold the Buy Box. Your ads are driving buyers to a listing you do not control — at a price you did not set. The margin goes to someone else. The cost stays on your P&L.
Some of your top-of-funnel DSP spend has no attribution path back to actual purchases. You are spending at the top of the funnel with no way to know what it produced at the bottom.
This is what an advertising program managed in isolation looks like. The campaigns run. The reports arrive. The channel does not grow.
Marketplace Valet manages advertising as part of the full Amazon channel — tracking account health, listing integrity, and P&L through 3P360 alongside every campaign decision.
Most agencies optimize the top of the funnel and call it a day. We optimize every conversion point — because profit lives at the bottom.
Click each stage to see how we optimize it
These three run as one program. Not as separate services. Not by different teams. One accountability standard across all three.
Amazon DSP puts your brand in front of buyers inside and outside Amazon's ecosystem — programmatic display that generates impressions at the top of the funnel. DSP spend without attribution is noise. With attribution, it becomes a measurable part of a larger system.
Amazon Marketing Cloud is the attribution layer Marketplace Valet uses to connect DSP impressions, Sponsored Ads clicks, and actual purchase behavior into a picture you can act on. Most agencies skip AMC because the setup requires real technical depth. We do not skip it.
The governing metric for the entire program. Total Advertising Cost of Sale measures spend against total revenue — not just ad-attributed revenue. TACoS tells you whether advertising is growing the channel or subsidizing flat performance. Every advertising decision is managed against TACoS as the P&L anchor.
Any agency can lower ACoS by spending less. We grow revenue and improve efficiency simultaneously — here's what that looks like over 12 months.
Selling on Amazon since 2006. Selected as one of Amazon's original Sponsored Products beta users in 2012 — before Amazon advertising existed as most agencies know it today. When Amazon changes how advertising works, Will has already managed through the version before that.
Justin W Boggs has been published on Forbes.com for his Amazon Advertising Strategy articles. He leads business development — and only brings on clients this operation is built to serve.
She runs the infrastructure that makes Marketplace Valet's advertising decisions actionable at scale — because a great ad strategy means nothing without listings built to convert. Over 200,000 listings under her operational oversight. That is a production record.
3P360 is Marketplace Valet's proprietary client dashboard. Ad performance, account health, listing integrity, and P&L tracked across every client, every day. No competitor has this tool.
A home fragrance brand came in with rising ad spend and flat revenue. Marketplace Valet restructured the advertising program around TACoS and rebuilt campaigns around brand-owned listings. Ad costs came down. Sales doubled.
Results may vary.
A tactical gear brand was spending on ads while unauthorized sellers held their Buy Box. Every campaign dollar was funding someone else's margin. Marketplace Valet removed the unauthorized sellers and rebuilt the advertising program around brand-owned listings. Revenue per unit grew approximately 60% in six months.
Results may vary.
A U.S. consumer brand wanted to expand into Amazon UK without diluting its domestic ad efficiency. Marketplace Valet stood up a parallel advertising program governed by the same TACoS standard, with attribution wired through Amazon Marketing Cloud from day one. UK revenue ramped without dragging the U.S. P&L.
Results may vary.
If your team needs to approve every campaign change, budget shift, or keyword decision before it goes live — this will not work. Marketplace Valet manages advertising with strategic autonomy inside an agreed direction. Tactical-level approval requirements are incompatible with how this program delivers.
If you are not prepared to invest in advertising at real scale — this engagement is not the right fit. The channel requires committed spend behind a disciplined strategy. There is no version of this program that produces P&L results without it.
If your brand is still finding product-market fit — this program is built for established brands with real proven demand. Not launches.
If you are evaluating agencies by cost-per-service or comparing line items on a spreadsheet — we are not the right fit. The program is priced on the scope of full P&L accountability, not task execution.
The audit covers your advertising structure, TACoS performance, account health, and listing integrity. It is a review from operators who have managed the P&L, not consultants who have studied it.
Amazon Account Management runs alongside this program. The two are designed to be delivered together — because advertising managed without account health, listing integrity, and compliance is just spend without a system behind it. Learn more about Amazon Account Management.
